Project Description

I had the opportunity to try out for a content designer role for Sony Music Singapore. These were project pitches for their interview rounds. The brief was to design a static social post and a IGTV story video to promote their local artist RRILEY on her upcoming song.

There were no indications on the brief on how the song sounded like, but I still wanted to design according to RRILEY's brand image. I gave RRILEY a listen on Spotify and found the genre of her songs to be bold, vibey and edgy. Hence, I applied bold and contrasting colors and fonts across the assets, hoping to reflect her music style.