Title
Sing人Music Brand Marketing
Tools
Adobe Illustrator, Photoshop
Project Description
Sing人Music is an experimental music project I co-founded with two other Singaporean friends, doing collaborative music covers on YouTube. While we were brainstorming for our brand logo, we decided we want it to be simple and not overly complicated. I came out with a few drafts before finally deciding on the brushstroke style from 樂人 Youtube Channel, another music cover channel. This was our main inspiration and it led to the final look of our logo. For our socials, I also did up a header banner for our YouTube channel and Facebook page.
Rough sketches
Initial rough sketches
Logo style inspired from 樂人Channel Logo
Logo Mockups
Chosen Final Logo
Trying out logos on different types of backgrounds.
Usage of logo in appropriate situations
The main logo to be used generally will be the black logo. However, depending on the situation, the black logo is to be used on light coloured backgrounds, while the white logo is to be used on dark coloured backgrounds for legibility.
Social Media Collaterals
Header banner for Youtube channel and Facebook Page
We wanted a style that screams "local down-to-earth Singaporean band" vibes without looking too pretentious. I looked for photos that channeled that spirit and eventually settled on the one above. We decided to add a tagline to give a hint on what our project is about.
